Journalism & Mass Communication

At the School of Journalism and Mass Communication (SJMC), we’ve been shaping the future of communication for more than a century. From the heart of a world-class research university and inspired by the Wisconsin Idea, we cultivate critical thinkers, problem solvers, researchers and storytellers who connect ideas, collaborate across disciplines and create stories and strategies that move the world forward.  

Here, students don’t just learn how media work, they find endless possibilities to use media to move people, shape society and transform industries. 

How your gifts make an impact 

Contributions to the SJMC during Day of the Badger support the Journalism and Mass Communication Annual Fund. Gifts to this fund will have an immediate impact on a diverse array of student and faculty initiatives across the school, including: 

• Providing financial support to deserving, passionate students, such as our James L. Baughman Senior Achievement Awards. 
• Updating learning spaces and technology to encourage greater faculty-student collaboration. 
• Supporting real-world projects, professional development and networking opportunities that best prepare students to hit the ground running upon graduation. 
• Engaging in inclusive initiatives to make the SJMC a place where all students feel they belong. 

Why we need your support 

The School of Journalism and Mass Communication needs your support to ensure that our students have educational opportunities that create unparalleled professionals in strategic communication, journalism and research. 

Thank you so much to the group of current and emeritus SJMC BOV members who made our Day of the Badger Challenge possible: